Customer loyalty is a proven way to not just sustain market share, but to grow it.
In most mature brands, over 85 percent of growth comes from their most loyal customers.
The comments above and stats displayed right are from a report published by KPMG.
The ALPHA Programs core focus is economic development via the use of the programs digital currency called ALPHAiCASH.
ALPHAiCASH will initially be launched primarily as a buyer reward in a customer reward/loyalty program.
The program is known as the ALPHA Dollar Value Loyalty Program or, more commonly known as, the ALPHA Program.
The primary goal of the ALPHA Program is to assist businesses increase cash sales and market share, reduce borrowing costs and improve cashflow and liquidity.
The ALPHA Program provides businesses with an advantage over their competitors through their use of ALPHAiCASH.
Businesses offer ALPHAiCASH to their customers as an inducement to RETAIN their business and to other program members as an inducement to GAIN their business.
Businesses can offer a high percentage of ALPHAiCASH to increase sales in times that are traditionally slow or a low percentage of ALPHAiCASH to slow down sales in times that are tradionally busy.
Consumers may inturn use the ALPHAiCASH, RECEIVED from businesses for FREE as a reward, or BORROWED interest FREE, towards the purchase a wide range of products and services inclusive of cars, boats and real estate.
ALPHAiCASH is a general term used to define ALPHAiCASH dollars and cents.
ALPHAiCASH is a complementary digital currency that acts like money in its role as a unit of account.
One ALPHAiCASH dollar is comparable in value and purchasing power to one cash dollar and its purchasing power, like cash dollars, is subject to the twin factors of supply and demand.
Businesses can purchase ALPHAiCASH reward dollars at an equitable rate or are educated how to create them at ZERO cost.
If a business is presently using less than 100% of its potential capacity to produce, or supply commodities, it will realize an increase in incremental sales through participation in the program.
Under-utilised space, time, equipment, personnel and inventories are transformed into a new profit centre.
Businesses can show their existing customers they value their business by rewarding them for purchases with ALPHAiCASH reward dollars.
Well accepted facts on customer retention:
▪ Increasing existing customer retention rates by 5% increases business profits by 25% to 95%
▪ It costs a business 5-10 times more to acquire a new customer than to sell to an existing one
Businesses can attract new customers by showing them they value their business by offering them ALPHACASH as a reward.
The marketing comparison examples A and B displayed were created to show the economic benefits of offering ALPHAiCASH as an added value reward as opposed to discounting.
Example A shows the business’s advertisement on a daily deal, discounting style website offering a $166.00 restaurant voucher for sale for $99.00 providing the buyer with a 40% discount.
Example B shows the same business with a proposed listing in the ALPHAeMARKET.
Instead of discounting the value of the $166.00 restaurant voucher by 40% as in Example A, the business alternatively offers to pay 100% of the purchase price back in ALPHAiCASH reward dollars, if the full price of $166.00 is paid in cash.
If a business’s objective is to improve profits, compare the bottom line of both examples to determine which method would be best for the business to market its offering.
By paying ALPHAiCASH as an added value reward the business can increase the gross profit on this transaction by over 184% percent - as opposed to discounting the offering. Let’s show you how.
EXAMPLE A shows the business making the sale previously overviewed of $166.00 and it generates $99.00 after the customer received a 40% discount.
Subtract the cost of goods, in this case being the replacement cost of food, at 40% being $36.60. This leaving the business with a gross profit of $62.40.
We next subtract the transaction fee outgoings on the sale of $19.80 from the gross profit of $62.40 and we find the business has made a profit of $42.60 on this sale.
EXAMPLE B shows the same business, making the same sale, however this time through the ALPHA Programs ALPHAeMARKET.
The business makes a sale of $166.00 and pays 100% more in ALPHAiCASH as an added value reward being s$166.00 ALPHAiCASH
Here again we subtract the 40% cost of goods being $36.60 from the sale value of $166.00 and the business is now left with a gross profit of $129.40.
We now subtract the cost to create the ALPHAiCASH reward dollars at 0 cents each and the 5% transaction fee charged on the $166 sale value to a new customer totaling $8.30 from the gross profit of $129.40, leaving a profit of $121.10 on this sale.
After registration businesses are educated on how to create ALPHAiCASH reward dollars for zero cost.
In review, the business is $121.10 or 184.27% better off using the ALPHA added value reward promotion compared to the daily deal discount promotion.
Offer debtors ALPHAiCASH as a reward to pay their accounts in a timely manner. When debts are paid cashflow and liquidity is improved
Debtors can join the program free of charge, and the ALPHAiCASH they receive may be used towards the purchase of a huge range of purchases.
ALPHA Program marketing costs are performance based and are up to 70% lower than other models such as ebay/PayPal, Amazon/Amazon pay, Alibaba/Alipay, UberEats and Groupon etc.
After businesses join the program they are shown how to generate the ALPHAiCASH reward dollars at ZERO cash outlay cost.
Transaction fees are only charged on sales to "new customers" of the business and range between 1.95% and 9.95%. "New customers" means customers that did not join the program as a result of the business personal referral efforts.
The transaction fee percentage charged on sales to new customers is based on the number of referrals who join the program as a result of the businesses personal efforts.
Business Potential is improved for those who are presently using less than 100% of their potential capacity to produce, or supply commodities, will realize an increase in sales through Program participation. Under-utilised space, time, equipment, personnel and inventories are transformed into a new profit centre.
Sales are increased through incremental purchases made by Program Members. These purchases may not have resulted if the parties where not members of the Program.
Income is increased by offering to pay ALPHAiCASH as a reward for purchases or offering to accept ALPHAiCASH as a means of payment
Purchasing Costs are reduced for the additional cash outlay cost attributed to creating the ALPHAiCASH portion of sales to program members plus any cash portion required to make purchases, reflects as the total cash cost of making purchases.
Cash expenditure is reduced by offsetting purchases normally paid for with cash, with purchases paid for with ALPHAicash, and or a combination of cash and ALPHAicash.
Bottomline profits are improved through an increase in income and a reduction in cash expenditure as gross profit margins increase as the business gets close to operating at full capacity.
Cash flow and liquidity is improved through a reduction in cash expenditure when normal cash purchases are replaced with purchases made with ALPHAiCASH, or a combination of cash and ALPHAiCASH. Additional cash can now be directed to overheads and profit share.
Purchasing power is improved for as sales increase purchasing volumes increase thereby lowering unit costs to purchase.
Competitiveness is improved for as unit costs are lowered, selling prices may be reduced whilst retaining gross margins.
Market position is improved by offering to:
a) pay ALPHAiCASH as a reward for purchases
b) accept ALPHAiCASH as payment towards purchases.
Market share is increased through an increase is sales to other program members
Market awareness is improved through FREE business and classifed listings in the programs eMARKET
Lending costs are reduced through the use of interest free cash and ALPHAiCASH credit lines and loans
Accounts receivable payments can be improved by offering debtors ALPHAiCASH as a reward to pay their accounts in a timely manner. When debts are paid in a timely manner cashflow and liquidity is improved
Debtors can join the Program free of charge, and the ALPHAiCASH they receive may be used towards the purchase of a huge range of commodities.
Accounts payable payments can be reduced by offering creditors the opportunity of accepting ALPHAiCASH, or a combination of cash and ALPHAiCASH as payment for debts.
Creditors can join the program free of charge, and the ALPHAiCASH they receive may be used towards the purchase of a huge range of commodities.
Bad debt write offs can be reduced by offering long standing, questionable debtors the opportunity of providing you with commodities to the value of the debt in lieu of cash, and promoting the commodities received, for sale on the programs eMARKET.
Employee relationships can be improved by offering employees ALPHAiCASH as an incentive for an increase in productivity, or sales, and/or a decrease in days off.
Employees can open an account free of charge, where the ALPHAicash may in turn be redeemed towards for a huge variety of items.
Asset base can be improved by investing ALPHAiCASH generated at no additional cash outlay cost as equity in property.
Business value can be increased through additional turnover and greater profitability.
Economic freedom is increased by circumventing your business sole reliance on the sufficient supply of cash in circulation thereby providing you flexibility in the acceptance and use of currency
Lifestyle is improved through all of features and benefits mentioned the above